What the Heck is Google My Business and Do You Need It? It can be quite a task always keeping up with all the incarnations Google goes through with their local products. Google Maps, Places, Google+ Local, and now, Google My Business. Before you go running away, throwing up both your hands, let me just tell you that Google My …
Tips for Better Headline Writing
Tips for Better Headline Writing It has probably come to your attention that headlines really do matter. We use them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most crucial part of your content, as it …
Why Your Content Marketing Has No Afterlife
Why Isn’t Your Content Marketing Going Viral? You work your tail off getting your content to a point where you feel as though the Pope himself is going to be in awe, but when you post it, it has all the impact of a bowl of wet noodles. Of course there are no guarantees that anything we write is going …
Why Mobile Marketing Matters Now More Than Ever
It’s High Time to Throw Mobile Marketing into the Mix We’ve probably all heard the now-famous stat that over 75 percent of us admit to taking the smartphone to the bathroom with us. I suspect that is a low number. Mobile use has thoroughly wormed its way into the very fabric of our lives, to the point where our daily …
Need a Lead Magnet to Attract More Subscribers?
Want to Create a Lead Magnet that Gets Results? You’ve heard about it anytime anyone mentions getting subscribers to your email list. But perhaps you were never quite clear on how and what was required to build a lead magnet that will send people scrambling to get on your lists. Let’s fix that right now. What lead magnets are and …
Need Your Local Pages to Show Up In Google?
See How to Positively Effect Local SEO You have a local business and you rely upon your local listings to bring you the business that keeps the doors open. Making your local pages to show up in Google is a major component in your business moving forward. While that’s natural, there’s usually an easy to ferret out reason for this decline, …
What do You Need to Rank Your Site in Google Organic Search Results?
What You Need to Do to Rank Your Site in Google Securing the top spot in the Google search results is a worthwhile goal, one that can certainly bring a load of traffic to your pages. It’s said the top spot can get as much as 44% of the search traffic for a specific keyword. Now obviously, we all know …
Be Sure to Count the Cost of “Free” When Creating a Giveaway
See How to Calculate the Cost of Your “Free” Giveaway Content Didn’t your dad tell you that nothing in life is ever really free? That is never more true than with regards to marketing. There’s always; I say again always, a cost to be paid, whether it’s dollars and cents or your valuable time. So when you find yourself tempted …
How to Use the New Google My Business
How to Use the New Google My Business Recently we discovered the most recent new offering from the folks at Mountain View, otherwise known as Google. They’ve put together what they hope is a strong response to Facebook with Google My Business. Google My Business is imagined as a one-stop page for online merchants and brands to manage their various …
How to Optimize Social Media Posts That Get the Clicks
How to Get More Clicks from Your Social Media Posts There may be few things more frustrating than spending a great deal of time and energy on social media only to see those efforts to optimize social media posts bear no fruit when no one bothers to comment, engage share, or worst all, not click on your links. There are …
