Why Mobile Matters Now More Than Ever

Why Mobile Marketing Matters Now More Than Ever

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

It's High Time to Throw Mobile Marketing into the Mix

We've probably all heard the now-famous stat that over 75 percent of us admit to taking the smartphone to the bathroom with us. I suspect that is a low number. Mobile use has thoroughly wormed its way into the very fabric of our lives, to the point where our daily lives usually begin and end with it.

There have been predictions of mobile coming for years now, but we maintain that the train is not only here, it's leaving the station. Let's think about the evidence, and how you can benefit from this paradigm shift.

5 Ways mobile marketing is now a force to be reckoned with

  • Google loves it – One of the most startling statistics we've seen is that greater than 65 percent of ALL searches get started with mobile. Given that is the starting point, it makes sense to make sure your business has a mobile presence, and the ability to capitalize on it.
  • We already own lots of mobile devices – Does it surprise you to learn that the average person owns 3.1 mobile devices, and carries most of them around at all times? 85 percent of us carry a smartphone, another 65 percent a laptop, 48 percent tablets and 40 percent mp3 players. And all or most of these are linked to the internet continuously.
  • Small business is still clueless with regards to marketing on mobile – Most businesses know they must do something with mobile, but are not sure exactly what that is. They may even have made a mobile version of their website, but they're not optimized for mobile there or in their emails. This comes as no great surprise when you realize that 33 percent of businesses spend less than an hour a week on mobile marketing.
  • Use Responsive design – Responsive design is a must when it comes to marketing with your mobile devices. Making sure you present well on the smaller screens while still maintaining your vitality and intent of your campaigns is vital.
  • Mobile simply gets more conversions – More than 90 percent of consumer's comparison shop using mobile, and a full 70 percent of mobile searches produce an action with an hour. That's the best reason yet to make sure you're up to speed when it comes to mobile marketing.

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