Want to Create a Lead Magnet that Gets Results?
You've heard about it anytime anyone mentions getting subscribers to your email list. But perhaps you were never quite clear on how and what was required to build a lead magnet that will send people scrambling to get on your lists. Let's fix that right now.
What lead magnets are and the way to implement them
Since new leads are the lifeblood of any business, it's crucial that we get them. Basically a lead magnet is a valuable incentive offered in exchange for the prospects contact information.
The more specific they are the better. You should make sure you're offering something that makes a difference for them today, not years in the future. Everybody wants it yesterday, right? You will gain more than subscribers, in this day and age of social sharing, you will also help with branding yourself and your company as leaders in your space.
Here are 7 Great Ideas for Powerful Lead Magnets
- Infographic – The visual content darling of the year, infographics tell a compelling visual story in an interesting, easy to process manner.
- Video – A video solving a specific problem your audience faces is always a winner. Not just that, a video can be used in many more mediums, spreading your lead gen efforts all over the place.
- Short reports – When we say short, we mean short, like “7 Tips for Solving your Specific Problem” short. They aren't going to read a novel from you just yet; keep it short and sweet and romance them in the autoresponder followup sequence. These should run in the 10-15 page range.
- Cheat Sheets, Mindmaps and Blueprints – These can be gold for you, as you can compress a ton of valuable info onto one sheet, and people gobble them up.
- Content Webinar – As webinars get cheaper and easier to carry out, holding a content packed webinar that includes valuable information in addition to showcasing your wares is a terrific way to not only get subscribers, but sales too.
- Podcasts – Another simple way to distribute specific chunks of content and further brand yourself as an authority in your space is to provide a digital download of a podcast as a lead magnet.
- Coupons or free trials – These are very popular as they represent money, and everyone likes to save more of that. An excellent way to introduce your products and services.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.
