Are you ready for 2019? Check out the upcoming trends we’re looking out for. As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important …
Why Customer Trust Is Vital to Your Brand
Looking to elevate your brand? Find out why customer trust is the key to success. With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to …
How to Use Manipulation in Marketing Ethically
Manipulation may sound negative, but if done correctly, it can be a valuable part of your marketing strategy. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. …
Understanding Google Ranking Factors in 2019
A lot goes into your Google ranking, but these factors can make or break your business in 2019. Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors …
Crafting a Marketing Campaign
Need help with yourmarketing campaign? Follow these steps to ensure your campaign is poised forsuccess. When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a …
8 Effective Content Types and How to Use Them
Branch out from the blog post with these 8 effective content types that boost your marketing efforts. Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types …
Outdated SEO Practices You Should Retire
Are you using these outdated SEO practices? If so, it could seriously impact your ranking. The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know …
Turn Leads into Sales with Modern Email Marketing
Think your leads are lost forever? Learn how to nurture leads with email marketing techniques and get the conversion. Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers …
Increase Email Open Rate with 9 Key Factors
Are you struggling with email marketing? Find out the 9 key factors to increase your email’s open rate. The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting …
How to Improve Customer Experience
Customer experience is more important than ever for business owners. Find out how to be sure you’re delivering a positive customer experience. Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel …
