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Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

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Not sure what to write about for your content marketing calendar? Learn how to conduct original research and how to maximize the value that research brings to your content strategy in our new informative post. Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to …

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After the Reddit Redesign, Should Your Business Give the Social Channel a Look?

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After a recent Reddit redesign, communities are seeing more engagement and advertisers are getting more clicks. Is it time you gave Reddit social media marketing another look? Here’s why it’s a great opportunity—and also how to avoid violating the rules of “Reddiquette.” Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have …

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Everything You Need to Create a YouTube Channel That’s Ready to Grow

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Are you ready for your business to be a YouTube star? Video marketing performs better than any other medium, and YouTube is a top channel for video content. Here’s how to start your own channel the right way and position it for maximum growth. Despite being over a decade old, YouTube still acts as a ripe garden bed for audience …

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4 Essential Facebook Marketing Strategies the Top Business Pages Use

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Want your business to be better at Facebook marketing and earn more clicks? Here are four strategies the top pages use to get engagement and reach. There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through …

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Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online

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Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you might miss out on a key digital marketing practice that …

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Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement

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For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views! Nevermind the …

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Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

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Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply regurgitating customer acclaim can seem like a cheap or shallow …

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How to Find a Content Writer Who Can Spin Your Blog Into Gold

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Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness aside, content writing and blog writing are really complex acts that can …

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Retargeting: What It Is, And Why Every Business Should Use It

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Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. WIth retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website. While the abilities of retargeting …