View Post

9 Ways to Optimize Your Website to Improving Your Search Engine Ranking

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Boosting your search engine ranking does not have to be an impossible task for small businesses. While you don’t have the budget of larger companies, you can still use many of the same strategies. The great thing about SEO is that it delivers long-term results that don’t require you to pay for every single click like PPC ads would. The …

View Post

6 Ways To Personalize Your Marketing, Bob (Kidding!)

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, technology has made it easy …

View Post

9 Ways to Present Your Products and Services So They’ll Sell Faster

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services. If you are still struggling to find the best way to present your services or products …

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that had a robust online presence …

View Post

12 Ways to Grow Your Online Sales

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does. Whether you are selling exclusively to local customers, or you’re ready to expand …

View Post

What is Clubhouse, and Do You Need It for Business?

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn if it’s worth your time and attention! What is Clubhouse? Where most …

View Post

Unlock the Potential of the Gig Economy for Your Business

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies are no longer forced to choose between an industry expert whose salary they can’t …

View Post

The Scientific Approach to Growing Your Business

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a …

View Post

7 Tips for Effective Copywriting

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind …