Category Archive

Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories. This provides brands with an incredible opportunity to increase sales. …

TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they could consume a lot of …

Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for other aspects of your business. …

With so many different marketing channels available now, it’s easy to feel that email has no place in modern strategies. Many feel that email is outdated. It’s certainly been around for far longer than any of the dominant social media networks. The fact remains that email is not dying and is, in fact, incredibly effective. Over 102.6 trillion emails are …

Boosting your search engine ranking does not have to be an impossible task for small businesses. While you don’t have the budget of larger companies, you can still use many of the same strategies. The great thing about SEO is that it delivers long-term results that don’t require you to pay for every single click like PPC ads would. The …

One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, technology has made it easy …

As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services. If you are still struggling to find the best way to present your services or products …

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target Trigger Events in Your Marketing …

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that had a robust online presence …

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does. Whether you are selling exclusively to local customers, or you’re ready to expand …