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Outdated SEO Practices You Should Retire

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Are you using these outdated SEO practices? If so, it could seriously impact your ranking. The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know …

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Turn Leads into Sales with Modern Email Marketing

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Think your leads are lost forever? Learn how to nurture leads with email marketing techniques and get the conversion. Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers …

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Increase Email Open Rate with 9 Key Factors

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Are you struggling with email marketing? Find out the 9 key factors to increase your email’s open rate. The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting …

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How to Improve Customer Experience

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Customer experience is more important than ever for business owners. Find out how to be sure you’re delivering a positive customer experience. Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel …

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Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

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Not sure what to write about for your content marketing calendar? Learn how to conduct original research and how to maximize the value that research brings to your content strategy in our new informative post. Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to …

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Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online

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Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you might miss out on a key digital marketing practice that …

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Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement

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For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views! Nevermind the …

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Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

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Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply regurgitating customer acclaim can seem like a cheap or shallow …

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How to Find a Content Writer Who Can Spin Your Blog Into Gold

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Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness aside, content writing and blog writing are really complex acts that can …