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The Use of Blockchain In Digital Marketing

Posted by Rudy Labordus in Marketing Strategies, Marketing Tools Leave a Comment

Wondering how blockchain may impact digital marketing? Find out here While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital …

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Why Customer Trust Is Vital to Your Brand

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Looking to elevate your brand? Find out why customer trust is the key to success. With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to …

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How to Use Manipulation in Marketing Ethically

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Manipulation may sound negative, but if done correctly, it can be a valuable part of your marketing strategy. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. …

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Crafting a Marketing Campaign

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Need help with yourmarketing campaign? Follow these steps to ensure your campaign is poised forsuccess. When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a …

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8 Effective Content Types and How to Use Them

Posted by Access in Lead Generation, Marketing Strategies 1 Comment

Branch out from the blog post with these 8 effective content types that boost your marketing efforts. Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types …

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Outdated SEO Practices You Should Retire

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Are you using these outdated SEO practices? If so, it could seriously impact your ranking. The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know …

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Turn Leads into Sales with Modern Email Marketing

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Think your leads are lost forever? Learn how to nurture leads with email marketing techniques and get the conversion. Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers …

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Increase Email Open Rate with 9 Key Factors

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Are you struggling with email marketing? Find out the 9 key factors to increase your email’s open rate. The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting …