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12 Pieces of Data You Should Be Collecting to Track Your Digital Marketing Success

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

None of your marketing strategies are set in stone. You want to constantly evaluate them to ensure they deliver the desired results. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your digital marketing success? Engagement Data – Including Likes, Shares, Comments, and …

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How to Create a Digital Marketing Budget as a Small Business

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Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even harder to figure out how much …

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Are Instagram chatbots useful for providing customer service?

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People are now buying products online more than ever before. Even if they come across a product that they’re interested in at a store, they’re more than likely to look it up online to find reviews or experiences from existing customers before they spend their money on it. This has made it imperative for brands to establish an online presence …

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Why the Facebook Ad Library can be your secret weapon

Posted by Tammie Butler in Lead Generation, Marketing Strategies Leave a Comment

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the campaigns. It can all get a bit too much and …

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Link-building strategies that work in 2022

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The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms that require content marketers to adapt their strategies. The algorithm updates that Google makes can often make or break sites. …

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How To Reduce Facebook Ads Cost In 2022

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Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every demographic, Facebook is arguably the best place to be for brands to spend their advertising …

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How Instagram Can Help You Increase Website Traffic

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Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom around increasing website traffic is no longer enough. Yes, you can work on a well-rounded …

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Best Ways To Increase Conversions Through Your YouTube Channel

Posted by Tammie Butler in Marketing Strategies, Video Marketing Leave a Comment

YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be. The stats don’t lie. There were over 1.8 billion YouTube users across the globe in 2021. Approximately 30,000 …

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Facebook Marketing Myths You Need To Forget

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers use Facebook to promote their …