View Post

Link-building strategies that work in 2022

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms that require content marketers to adapt their strategies. The algorithm updates that Google makes can often make or break sites. …

View Post

How To Reduce Facebook Ads Cost In 2022

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every demographic, Facebook is arguably the best place to be for brands to spend their advertising …

View Post

How Instagram Can Help You Increase Website Traffic

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom around increasing website traffic is no longer enough. Yes, you can work on a well-rounded …

View Post

Best Ways To Increase Conversions Through Your YouTube Channel

Posted by Tammie Butler in Marketing Strategies, Video Marketing Leave a Comment

YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be. The stats don’t lie. There were over 1.8 billion YouTube users across the globe in 2021. Approximately 30,000 …

View Post

Facebook Marketing Myths You Need To Forget

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers use Facebook to promote their …

View Post

How Organic Social Content Can Drive Engagement

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Paid social media advertising promises quick results. A campaign can be launched on any number of social media networks within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the right numbers, cut it before it burns the budget. If it’s performing well, scale it up and let the highly tuned algorithms work …

View Post

Why Social Listening Is Incredibly Powerful For Lead Generation

Posted by Tammie Butler in Lead Generation, Marketing Strategies Leave a Comment

Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed decisions regarding your online marketing efforts. Social listening is a …

View Post

Top 5 Social Media Trends To Prepare For In 2022

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take a one-size-fits-all approach to their online marketing campaigns. The challenges are further exacerbated by the rapid pace at which social media evolves. Trends come and go quickly than most brands can …

View Post

5 Tips to Adapt Your Remarketing Strategy for the New Apple iOS Privacy Updates

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, there are still some things you can do. About the Privacy Updates Before looking at how to adapt to the changes, make sure you understand what changes occurred …

View Post

3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started. What are Instagram Reels? Before getting into why you need to use Instagram …