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5 Tips to Adapt Your Remarketing Strategy for the New Apple iOS Privacy Updates

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, there are still some things you can do. About the Privacy Updates Before looking at how to adapt to the changes, make sure you understand what changes occurred …

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3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started

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Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started. What are Instagram Reels? Before getting into why you need to use Instagram …

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How Facebook Groups Can Supercharge Your Digital Marketing

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are posting, participate in groups that …

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How to plan Facebook ad campaigns for the holiday season

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The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well thought out plans for your ad campaigns. This is …

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8 Link Building Tips All Small Businesses Need to Follow

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Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it becomes clear that while link building will take some effort, …

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10 Methods to Build Your Email List as a Small Business

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One of the many marketing challenges small businesses face is trying to grow their email lists. The larger your email list is, the larger your reach and therefore the more potential purchases you will generate. But it can be hard to convince people to give you their email addresses. This is especially true with so much spam being sent. The …

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Understanding Facebook Reach and How to Quickly Grow Yours

Posted by Tammie Butler in Lead Generation, Marketing Tools Leave a Comment

Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and …

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Getting Started with Hashtag Campaigns in 2021

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Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into the social media culture. So much so that the word …

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iOS 14 and Facebook Ads: How It Can Affect Your Campaigns

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have higher purchasing power. Marketers can thus …

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What is Facebook/Instagram Ad Fatigue and How to Avoid It

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has built powerful advertising tools that …