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5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

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The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that had a robust online presence …

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12 Ways to Grow Your Online Sales

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If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does. Whether you are selling exclusively to local customers, or you’re ready to expand …

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What is Clubhouse, and Do You Need It for Business?

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The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn if it’s worth your time and attention! What is Clubhouse? Where most …

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Unlock the Potential of the Gig Economy for Your Business

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Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies are no longer forced to choose between an industry expert whose salary they can’t …

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The Scientific Approach to Growing Your Business

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There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a …

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7 Tips for Effective Copywriting

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Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind …

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4 Professional Development Resources for You and Your Team

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In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketing department. HR and bookkeeping could be …

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Getting Comfortable with Mobile First Web Design

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The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could access full sites from our …

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Getting Started With LinkedIn Stories

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First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. By releasing this feature, LinkedIn …