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11 Steps to a Successful Social Media Contest

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Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way of marketing goals, while taking …

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Six Things Your B2B Content Marketing Needs to Be Doing

Posted by Access in Lead Generation, Marketing Strategies 1 Comment

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without them, your ability to generate …

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Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business

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Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically to your audiences in effective …

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Product Review: Support Hero

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If you own and/or operate a business, like I do, then you know all too well that you need a properly functioning online knowledge base for reducing your inbound support tickets. What you may not know is that 67 percent of app users actually prefer self-help rather than having to contact a support staff. And, that’s where Support Hero comes …

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The Blogging Guide Every Start-Up Needs

Posted by Access in Lead Generation, Marketing Strategies 1 Comment

Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an …

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How to Grow Your Business with Video

Posted by Access in Lead Generation, Video Marketing Leave a Comment

Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats. People simply can’t get enough of video! For business owners, video content can be a key part …

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Social Media And Content Marketing Trends You Want to be Using

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As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve …

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Why Your Business Needs Social Media

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Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point of many people’s internet browsing. Conversations and content that used to be spread across multiple …