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How to use a Reactivation Campaign to Boost Revenue in Tough Times

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans …

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How to Write your Welcome Email Series — The Easy Guide

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an …

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What is Nostalgia Marketing?

Posted by Rudy Labordus in Marketing Strategies, Marketing Tools Leave a Comment

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each …

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The Use of Blockchain In Digital Marketing

Posted by Rudy Labordus in Marketing Strategies, Marketing Tools Leave a Comment

Wondering how blockchain may impact digital marketing? Find out here While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital …

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Why Customer Trust Is Vital to Your Brand

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Looking to elevate your brand? Find out why customer trust is the key to success. With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to …

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How to Use Manipulation in Marketing Ethically

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Manipulation may sound negative, but if done correctly, it can be a valuable part of your marketing strategy. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. …

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Crafting a Marketing Campaign

Posted by Access in Lead Generation, Marketing Strategies Leave a Comment

Need help with yourmarketing campaign? Follow these steps to ensure your campaign is poised forsuccess. When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a …

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8 Effective Content Types and How to Use Them

Posted by Access in Lead Generation, Marketing Strategies 1 Comment

Branch out from the blog post with these 8 effective content types that boost your marketing efforts. Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types …