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After the Reddit Redesign, Should Your Business Give the Social Channel a Look?

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After a recent Reddit redesign, communities are seeing more engagement and advertisers are getting more clicks. Is it time you gave Reddit social media marketing another look? Here’s why it’s a great opportunity—and also how to avoid violating the rules of “Reddiquette.” Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have …

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Everything You Need to Create a YouTube Channel That’s Ready to Grow

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Are you ready for your business to be a YouTube star? Video marketing performs better than any other medium, and YouTube is a top channel for video content. Here’s how to start your own channel the right way and position it for maximum growth. Despite being over a decade old, YouTube still acts as a ripe garden bed for audience …

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4 Essential Facebook Marketing Strategies the Top Business Pages Use

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Want your business to be better at Facebook marketing and earn more clicks? Here are four strategies the top pages use to get engagement and reach. There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through …

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Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business

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Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically to your audiences in effective …

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Facebook Group Marketing: Targeted Promotion Without Paying

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How Local Businesses Use Facebook Group Marketing Any local business owner who hasn’t recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at …

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Local Business Marketing Tips for Social Media Engagement

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How Local Businesses Can Increase Social Media Engagement Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of course, this type of promotion only works if people do get involved, …

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3 Hulu Marketing Lessons Local Businesses Should Use

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What Hulu Can Teach Local Businesses About Marketing As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of Hulu marketing lessons to learn. Here are …

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Business Cards Remain an Important Marketing Tool

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Business Cards Never Go Out of Style in Marketing Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of …

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3 Benefits of Having Writing an eBook for Your Company

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Why Local Businesses Should Consider Writing an eBook Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that …

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3 Strategies for Local Businesses to Create Effective Facebook Ads

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

How Local Businesses Can Create Effective Facebook Ads Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many to increase their focus on the social platform. This can be seen by the fact that, between 2014 and 2015, businesses increased Facebook ad spending by 122 percent. This …