In today’s fast-moving digital space, trust matters more than ever. Video testimonials are a powerful way to build that trust—letting your happy clients do the talking for you. They’re real, relatable, and far more convincing than written reviews alone. But many businesses don’t know where to start or feel awkward asking for them. If that’s you, you’re not alone. With the right approach, collecting video testimonials can be simple, authentic, and incredibly effective. Let’s look at why they matter and how you can start using them to grow your business.
Why Video Testimonials Work So Well
People connect with people—not polished ads. A genuine video testimonial shows your product or service in action, through the voice of someone who's experienced it. That authenticity creates trust, boosts credibility, and can often tip a potential client over the line.
Example:A local trades business started sharing short client videos on their website and social media. Within weeks, enquiries increased, and customers mentioned the videos when booking.
Video also captures tone, emotion, and facial expressions—things that plain text just can’t. It feels real. It builds a story. And it helps your brand feel human.
Good to know: Even short, unscripted clips can have a huge impact. It’s about sincerity, not polish.
How to Collect Great Video Testimonials
You don’t need a film crew or fancy equipment. Most smartphones today record high-quality video. What matters more is how you ask—and how comfortable you make your client feel.
1. Choose the right time to ask
The best moment is right after you’ve delivered a great result—while the experience is still fresh and positive.
2. Keep it simple
Don’t script it. Just guide them with easy questions like:
- What problem were you trying to solve?
- How did we help?
- What would you say to someone thinking about working with us?
3. Make it easy
Offer to record it for them, or allow them to send a clip in their own time. Reassure them it doesn’t need to be perfect.
4. Be respectful
Always ask permission before sharing their video, and thank them sincerely. A little appreciation goes a long way.
Using Testimonials Effectively
Collecting the video is just the start—now it’s time to put it to work.
Post snippets on your website’s homepage, product pages, or quote forms. Share them on social media to build familiarity. Use them in email follow-ups to nurture trust before a sale.
Example: A consultant used a client video in a proposal email and noticed a big lift in conversions. Prospects felt more confident after hearing real feedback from someone just like them.
Tip: Add subtitles for accessibility and to make sure viewers can still engage with your video, even on mute.
Conclusion
Video testimonials aren’t just nice to have—they’re one of the most effective tools for building trust and converting leads. They let your happy clients share their genuine experience, adding warmth and credibility to your brand.
By making it easy and natural for customers to speak on camera, you’ll unlock stories that showcase your value better than any sales pitch ever could. You’re already doing great work—now let that work speak for itself. With each video, you’ll connect more deeply with your audience and grow your business the smart, authentic way.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your Preview (opens in a new tab)details and we'll let you know when it re-opens.
