How to Use the New Google My Business

How to Use the New Google My Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

How to Use the New Google My Business

Recently we discovered the most recent new offering from the folks at Mountain View, otherwise known as Google. They've put together what they hope is a strong response to Facebook with Google My Business. Google My Business is imagined as a one-stop page for online merchants and brands to manage their various Google account and properties, such as search, maps, Google Analytics, Adwords, Hangouts and Google+. You can do many things under this one umbrella, including posting to Google pages, share events and images, connect with those in your circles and more. The key here is that you only have to post once, and all relevant Google connected services get updated.

Google says it's working on transitioning all business accounts that are on Google+ or Places for Business, and you should see this soon. There's also an Android app now, and the iPhone app will follow soon.

How does this all work together with Google My Business?

One clear advantage this platform will have is that all of your information will be centrally located, and can be populated to your Google properties with no more effort from you. The first thing you notice when you log into Google My Business is your company's information that has been taken from Google+, Places and Maps. You can easily edit to update or change any information you find there.

Then you reach the dashboard as it were. This page contains all your important Google services, such as:

  • Google+ Share
  • Google Insights
  • Customer Reviews
  • Google Analytics
  • Hangouts

You can get to those functions from this screen and add content, manage review and even start a Hangout. The mobile version of Google My Business is sleek and incredibly easy to navigate.

What does this mean for Google+?

For the now it remains to be seen how this will all affect Google+. At least so far there doesn't seem to be any net loss, and actually most will profit from having the automation and organization readily accessible. Google does say they are upgrading current users of Places for Business and the Google+ Dashboard to Google My Business. We'll see if what other changes are around the corner. And lest you think that Google My Business is just for local businesses, Google states that anyone with a Google+ page for their particular brand or business will soon get in on the action too.

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