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5 Tips for Video SEO

Posted by Rudy Labordus in Video Marketing 1 Comment

Check Out These 5 Tips for Video SEO We all want to get our videos seen by as many people as possible, and the easiest way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your …

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How to Increase Your Checkout Page Conversion

Posted by Rudy Labordus in Marketing Strategies 1 Comment

7 Ways to Increase Checkout Page Conversions You’ve done a great deal of work, and presumably spent a lot of money to get your prospective customer to your checkout page, and then, inexplicably, they depart without completing the transaction. Studies show that approximately 67 percent of shopping carts are abandoned. Sometimes the reasons are none of your doing: second thoughts, …

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Want Better Email Marketing Results? Use These 10 Best Practices

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Want Better Email Marketing Results? Use These 10 Best Practices Email marketing can be quite a tricky business, and what’s acceptable is subject to change as time passes, so it’s a good idea to revisit email marketing best practices on a regular basis. What works best is affected by other aspects and technology changes, so if we want to get …

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Creating a Highly Converting Landing Page

Posted by Rudy Labordus in Lead Generation Leave a Comment

Creating a Highly Converting Landing Page Making an highly converting landing page is no longer a task for the dark arts of the web designers. Nowadays using one of the easy available landing page creators, that happen to be drop dead easy to use, you could have a professional-looking page done in a matter of minutes. But building a highly …

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Google Pigeon Update for Local Search

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Google Pigeon Update for Local Search It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and Google Pigeon has had some rather wide reaching effects. Aimed at bettering local search results and tying local results more closely to standard web ranking signals, Google Pigeon is still being measured as to …

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Looking at What You Should and Shouldn’t Do When Using Facebook for Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

See What to Do and What Not to Do When Using Facebook for Business Facebook is an incredible platform for business, despite what you might have been told. Although many would have it continue being the world’s largest kitten and baby photo repository, it has unquestionable uses for business, and smart marketers are making very substantial gains by utilizing Facebook. …

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What You’re Doing Wrong with LinkedIn

Posted by Rudy Labordus in Marketing Tools Leave a Comment

How to Avoid Making These 7 LinkedIn Mistakes LinkedIn is a fantastic source of leads and professional contacts, if it is used properly. Seeing as LinkedIn sends four times as many leads directly to your homepage than both Facebook and Twitter combined, it’s high time to take this platform seriously. But all of that makes no difference if you’re making …

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3 Killer Ways to Use Google Hangouts in Your Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

See How You Can Use Google Hangouts in Your Small Business Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it provides the advantage of being super easy to use, and fast. You can go online and create a Hangout, and start broadcasting in minutes, and then …