Check Out How Google Uses Keywords to Determine Your Web Page Ranking There are a LOT of factors that go into determining where your Google ranking is, at last count over 200 and climbing. And mind you, this is only a guess, using the available empirical evidence SEO’s and webmasters have been able to divine from looking intently behind the …
How to Create a Content Marketing Plan that Rocks!
Creating a Content Marketing Plan is a Necessary First Step! The lifeblood of all businesses on the internet is content. It’s what your readers come to see and study, and without fresh, innovative compelling content, your business really has nothing to say. It doesn’t matter if you sell the greatest widget ever to come down the pike; if you can’t …
5 Tips for Winning with Facebook Ads
How to Get Better Results from Your Facebook Ads Facebook ads have become a powerful tool for the average marketer, allowing them to reach vast numbers of people they might otherwise not have had the budget or capability to find. It is also very cost effective if you know a bit about how to manage your campaigns, which makes it …
How to Make Your Site Google-Friendly
Do Better in Google by Giving It What It Wants! While a lot of people consider content marketing to be the darling of the search engines presently, there is another aspect to optimize your pages well, and that lies on the technical side of things. Google loves to reward pages that are technically well done with high rankings, as they …
5 Ways Small Businesses Can Get Going with Online Marketing
Learning How to Market Your Small Business Congratulations! You’ve made the decision to market your small business online, and now it’s time to get started with some marketing. We’re assuming that you have the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it …
7 Copywriting Tips to Put Your Content Above the Rest
See How to Make Copywriting Work Harder for You Copy makes the Web go round, and great copy will take you from seldom read and acted upon to rock star status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards terrific content that readers share can make your content marketing dreams come …
How to craft your welcome emails
What elements do you need to have in a welcome email? We all get them, welcome emails. But are you up to speed on how best to construct your own for your subscribers? There are several best practices that not only will get you off on the right foot with your new subscribers, but will help them to understand and …
Words That Sell Determine How Often You Close Sales
Effective Phrases and Words that Sell to help You Close More Sales Words matter, and nowhere is that more evident than when it comes to the words you choose to close your sales with. Very often a single word or phrase can kill the deal, and you’re left holding the bag. (Literally!) Words that sell and build our sales messages …
Are You Making Some of These 5 Social Media Mistakes?
Are You Making Some of These 5 Social Media Mistakes? At this point everyone knows that social media isn’t an option, but a necessity, but on the other hand many aren’t sure how to go about it with any degree of effectiveness. All too often we blunder into it, and not just fail to generate any results we can point …
How to Optimize Your Blog Posts for SEO
Optimizing Your Blog Posts for the Search Engines If you want your posts to be read by anybody other than your mom, it’s incumbent upon you to optimize your blog posts to ensure that you give your content the best chance possible at getting ranked in the search engines. The fact is that optimizing your blog posts will help them …
