7 Copywriting Tips to Put Your Content Above the Rest

7 Copywriting Tips to Put Your Content Above the Rest

Posted by Rudy Labordus in Lead Generation 1 Comment

See How to Make Copywriting Work Harder for You

Copy makes the Web go round, and great copy will take you from seldom read and acted upon to rock star status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards terrific content that readers share can make your content marketing dreams come true.

Being able to craft wonderful copy that moves and sells is one task you absolutely need to get better at, regardless of your niche. All of us want and need something for our web business, whether that's simply more leads, more sales or more clicks. So how do you go about making your copywriting work? Here are 7 copywriting tips that can help you get closer to your goals!

7 Ways to strengthen your copywriting skills

Become a storyteller – Crafting s great story that reels your reader into a universe they are desperate to enter will leave them looking to hear, see or buy more.

Focus on benefits – One critical mistake beginning copywriters make is to emphasize features over benefits, which is of course bad, as we all want to know what's in it for us!

Make it valuable all by itself – If your reader comes away with the feeling that they've already received a lot of value simply by reading your content, you've got them just where you want them.

Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they're already doing so by agreeing with you. This makes it a far shorter leap to conversion when the time comes.

Get emotional – Connecting with your readers through emotion is a terrific way to get them in your corner. This one is powerful, and if you can learn how to inject emotion into your copywriting, you'll be able to write your own ticket.

Write longer content – Lately the pages that are found on Page One of Google are running over 2,000 words. Longer, in-depth pieces that provide value and insight are what the readers want, and what Google likes to rank well.

Get social – Make sure you are using social media to promote your content. Encourage your readers to share to their social channels, as you just never know who may have some awesome connections that can help your incredible content go wide.


If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.


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