How to Make Your Site Google-Friendly

How to Make Your Site Google-Friendly

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Do Better in Google by Giving It What It Wants!

While a lot of people consider content marketing to be the darling of the search engines presently, there is another aspect to optimize your pages well, and that lies on the technical side of things.

Google loves to reward pages that are technically well done with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they'll say no thank you and look elsewhere.

Let's take a peek at a 5 ways you can better rank your pages to do better in Google.

5 Tips for optimizing the technical side of your web pages and make your site Google-friendly

Page speed – You might have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Thus it should come as no surprise that Google probably will not rank your site well if it loads slowly, as people will consider this a poor user experience, or simply not go there at all!

Good internal link plan – Google will favor your page if you use an intelligent and useful internal link scheme. While also helping to pass Pagerank, the main reason for linking to relevant pages you own or authority pages you don't is to optimize the user experience for your visitors.

Make sure you are Schema compliant – Schema.org is the web language markup that Google, Yahoo and Bing have agreed to use in order to better see what your pages are about. This is one you'll need a webmaster for.

Employ expected HTML – The traditional HTML elements that are used to determine what your pages are saying should be in place. Examples of these would be items like H1-4 tags, image alt tags, site descriptions and a few others.

Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is all about, and hopefully be ranked for these terms. You'll need to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.

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