How to Get Better Results from Your Facebook Ads
Facebook ads have become a powerful tool for the average marketer, allowing them to reach vast numbers of people they might otherwise not have had the budget or capability to find. It is also very cost effective if you know a bit about how to manage your campaigns, which makes it an extremely viable choice when compared to Google Adwords and other PPC platforms.
Imagine having the ability to dial in a highly targeted audience according to interests and behaviors and have your ads up and running, bringing you new leads and sales within just hours. That can happen, but you need some knowledge to make it work. Here are 5 tips which will help guide the way!
5 Tips for maximizing your Facebook Ads
Become a targeting master – The single most effective way to be successful with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is actually not as fearsome as it sounds, as Facebook provides you a number of great tools to help, notably one called Audience Insights. Start using these to drill down and create the prefect audience for your offers.
Utilize only the Mobile and Desktop ads – Right side ads have their place but are trickier to try and get a positive return on your investment. Besides, newsfeed ads and mobile are the place to be, as more than fifty percent of all Facebook traffic originates on a mobile device.
Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.
Don't use tired creative – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell your ad far better than any words. And please don't use images that have been used over and over.
Investigate lookalike audiences – Facebook's ability to create a “lookalike” audience based on your fans, email list, and other factors is a goldmine waiting to be found. Use this before your competition does!