What do You Need to Rank Your Site in Google Organic Search Results

What do You Need to Rank Your Site in Google Organic Search Results?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

What You Need to Do to Rank Your Site in Google

Securing the top spot in the Google search results is a worthwhile goal, one that can certainly bring a load of traffic to your pages. It's said the top spot can get as much as 44% of the search traffic for a specific keyword.

Now obviously, we all know that it's definately not free, as it requires time and effort to see this happen. Nevertheless, getting a top spot on Page One can go a long way toward making your business more successful.

Let's have a quick look at 15 of the more than 200 ranking factors  necessary to rank your site in Google.

15 Important Ranking Factors

  1. Keyword in title tag – Still an important factor, this tells Google what your page is about.
  2. Content length – It's been demonstrated that content in the 1000-1500 word range ranks better.
  3. Page loads – If your page loads as slow as molasses, you won't rank well or be seen.
  4. Keyword in URL – This helps rank your page better, particularly with longer tail phrases.
  5. Videos and visual content – Google is in love with visual content: they OWN YouTube, so make visual content a high priority.
  6. Outgoing links to authority sites – Outbound links to leaders in your market bode well for you.
  7. Domain Trust – Having Trustrank on your domain helps.
  8. Terms of service and privacy policy – This is a must-do for any serious business, and Google will penalize sites that don't.
  9. Contextual links – Links in the body of your content, especially to inner pages on your site help.
  10. Natural link profiles – Spammy links are a sure sign to Google that you're attempting to game the system.
  11. Social engagement – Having people engage with your content and share it over social media is a sure sign to Google that you've got a popular page worth ranking.
  12. Relevant content – Showcasing content relevant to your site and keywords is a must.
  13. Excessive advertisements – If your page is full of ads, you won't rank well.
  14. Domain age – Google gives aged domains better ranking than newer ones.
  15. Recent content updates – Google is very fond of relevant, recently updated content!

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