Effective Phrases and Words that Sell to help You Close More Sales
Words matter, and nowhere is that more evident than when it comes to the words you choose to close your sales with. Very often a single word or phrase can kill the deal, and you're left holding the bag. (Literally!)
Words that sell and build our sales messages have to create a mindset that is conducive to persuading the prospect to click the buy button. There is a wealth of thought that has gone into the science of conversion, and the psychology behind it is quite interesting.
But for the moment, let's just take a short look at 5 ways you can shape your words that sell and phrases to get more conversions.
Phrases and Words that Sell
Assumptive close — “So where can we ship your product?” Assuming the prospect couldn't possibly pass on this puts them in a mindset that is thinking of implementing rather than continuing to think about the pros and cons. Works wonderfully when the prospect is favorably inclined to purchase.
Asking directly for the sale — Often times it's best to take the direct approach. If you've managed to make a good case for your product and have answered all the negatives you can imagine, just be bold, (not pushy!) and ask for the sale.
Fear of loss close — Nobody wants to miss out on something that will truly help them, and this close works best when the cost of not buying is greater than the cost of the item. Fear works wonders, especially when the market is competitive.
Friendly close — The “Would you like me to help you with this?” close presents you and your products in a non-threatening, non-salesy manner, and helps lower defenses and resistance to a sales pitch.
Alternative close — Oftentimes if you have several products that may fit the bill, you can “help” the customer decide by phrasing your copy like “So after considering which fits your needs better at the moment, do you want to go with Product A or Product B?”