Creating a Highly Converting Landing Page

Creating a Highly Converting Landing Page

Posted by Rudy Labordus in Lead Generation Leave a Comment

Creating a Highly Converting Landing Page

Making an highly converting landing page is no longer a task for the dark arts of the web designers. Nowadays using one of the easy available landing page creators, that happen to be drop dead easy to use, you could have a professional-looking page done in a matter of minutes.

But building a highly converting landing page: that's a horse of a different color. There is a lot of strategy that goes into making your landing page convert well, so let's jump into that a bit by checking out these elements of a highly converting landing page.

6 Tips for better conversions from your landing pages

  • A killer headline – You will never get a second chance to make a first impression, and this is the element that your visitor sees first. You need to make this headline not only get them to read on, but also understand that they need to take action on this offer.
  • Use compelling images and videos – There's no question about it: videos on your landing pages convert far better than those without, so don't miss out on this!
  • Emphasize the benefits – People need to know what it will do for them, not what it will do. See the difference? Make liberal use of bullet points to indicate this, rather than a long block of text.
  • Use a clear call to action – If you tell people in no uncertain terms precisely what you want them to do next, you'll find that much more of the time they will do so. Don't be shy about this. Also you'll want to make your buy or download buttons stand out from the rest of the page, using color and persuasive text.
  • Use customer testimonials – Using terrific testimonials from previous customers is a great way to use social proof to make it easier for people to click that button. You don't need a lot of them either; one or two will do.
  • Employ scarcity – Like it or not, scarcity tactics work, and folks will click on your offer versus missing out, if you have done a good job telling them exactly why they need this now! Word of caution however: be truthful. If you use false scarcity, they won't trust you the next time around.

If you need help generating leads, please call us.  We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you.  You only pay when you get results.  This is a massive undertaking and understandably we're limited in how many companies we can help at any one time.  If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.

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