Want Better Email Marketing Results? Use These 10 Best Practices
Email marketing can be quite a tricky business, and what's acceptable is subject to change as time passes, so it's a good idea to revisit email marketing best practices on a regular basis. What works best is affected by other aspects and technology changes, so if we want to get the best results we need to keep current.
Here are what we consider ten best practices for email marketing right now
- Craft an attention-getting subject line – This is task one, as if you don't make this something that compels an open, you're finished. Use short, bold and punchy text.
- Optimize your emails for mobile – Since now as much as 67 percent of all emails are going to be viewed on a mobile device, if you're not doing this you are losing ground.
- Let them know who it's from – Having a bland perfunctory “From” address may lead to your emails never getting opened. Make it identifiable.
- Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.
- Keep body of email short – Brevity is the clear winner these days, when everyone is pressed for time. Use short, clear paragraphs and text.
- Utilize videos and images – Videos and compelling imagery will often make the case your words may not. Everyone likes to view, so be sure and give them what they want.
- Emphasize benefits to reader – Don't spend time talking about you: all they really want to know is what's in it for them, so be sure not to disappoint.
- Don't be a stranger, or a pest – Each audience in each market is different, but suffice it to say you need to mail enough to be front of mind in your market without being annoying.
- Encourage and enable social sharing – Using social sharing effectively doubles your click through rate. Any more questions?
- Deliver valuable content – The best thing you can do to get better results from your email marketing is to consistently deliver awesome content. Doing so will brand you a star in your niche, and word will get around.