3 Tips for Getting More Clicks from Your Social Media
Social media is a fantastic thing, and even though it may be a struggle to work it into your day, it can reap rewards that just didn't exist even a year or two ago.
So after all your effort to ensure that you're posting regularly to your special mix of social media channels, you find that these posts are not producing what you envisioned, namely clicks to whatever it is you want to send them to, you're ready to pull out your hair and toss the entire social media campaign into the trash can.
So, should you junk it all? Absolutely not, instead use the following 3 tips to goose your social media audience with social media posts that get clicks on your links and heading them where you want them to go!
3 Ways to come up with social media posts that get clicks
Ask for the click and share – Above all, the most effective way to get more clicks from your social media posts is to simply ask for them. Carefully craft your calls to action so that there's no doubt what you want them to do. This goes for sharing, also. Subconsciously, if you make the suggestions they'll be a lot more likely to act upon it.
Give them something to look at – Nowadays all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.
Make it a no brainer – What's in it for me? You need to make the decision to click a real no-brainer. Offer such value or need to know information on the other side that your readers literally can't help but click your links. If you are offering a bribe, make it a great one, valuable and in context with your ultimate goals. Don't be afraid to stir the pot, either. Controversy sells, and in this case, you want to sell that click. Just be truthful and watch your click through rates soar.