5 Tips for Video SEO

5 Tips for Video SEO

Posted by Rudy Labordus in Video Marketing 1 Comment

Check Out These 5 Tips for Video SEO

We all want to get our videos seen by as many people as possible, and the easiest way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it's really not all that hard to get first page rankings for your videos if you follow the basics, and soon be reaping the benefits that a page one ranking in YouTube or Google (or both!) can bring.

So to get going toward making that happen let's take a peek at 5 tips that will help you rank your videos better.

5 Tips for effective Video SEO

Making a good video – Good videos are probably the best video SEO you can do, and the benefits of having a video that is popular are enormous. Aim to put your best foot forward here, and the rest might take care of itself.

Do keyword research – If you wish to rank for a specific keyword, you'll have to do your research to make sure you are targeting the best phrases you can. This will allow you to find other keywords to use in your description, tags and other videos as well.

Optimize your YouTube listing – Make sure you take the time to optimize your YouTube listing. This calls for making sure your primary keyword is in your title, tags, description and filename. Also, have a 300-500 word description, making sure that any link you'd like people to visit is at the beginning.

Encourage and harvest social media – Ranking on both YouTube and Google these days mandates that you have some element of social media presence. Encourage shares, embeds, channels subscribes and comments on your videos. These are the types of social signals that the search engines are looking for. Also, you never know who has a huge following that they may refer you to!

Watch this video for some tips:

Video SEO – How To Rank Videos In Google and YouTube


Backlinks – Most times doing the above steps may well be enough to get you the rankings you desire, but sometimes it will be hard to rank a video without acquiring some backlinks. The better links and more legitimate they are the better, and this can help energize your rankings fast.


  1. Hamayon

    I think making the good video is most important part of the video seo, as your video decides the main ranking factors like watch time, favourites, likes and shares.

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