Tips for Better Headline Writing
It has probably come to your attention that headlines really do matter. We use them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most crucial part of your content, as it often determines whether anyone goes any further. This is most definitely true when it comes to email, and advertising. Understanding how to craft a winning headline is a task that you simply must excel at for your business.
7 tips you can use to write better headlines
- All of us love numbers and lists – Headlines using lists and numbers simply rock. People know just what they're getting, and it's typically in a form they can easily digest: “3 Tips to Help You Drop 5 Pounds This Week!”
- Feel their pain – Being able to empathize you're your reader places you in a position of authority, your reader will be more inclined to trust you, and thus be open to any remedies for their problems you may have.
- Be a bit controversial – Be bold. State your opinions, push the edge of the envelope. Once you got their attention, you can show how brilliant you are, for now, be daring.
- Don't be afraid to ask questions – These questions are frequently the same ones they are asking, and you can be the one to deliver a solution.
- Mind the 55 character limit – Two practical reasons for this and these are that this length will safely show in the Google search results as well as your email subject line. Wouldn't it be sad if your headline got cut off?
- Test! – You'll never know how well your headline writing is unless you test them. This serves an extremely useful purpose, as a single percent increase can often mean significant dollars and otherwise good results.
- Be sure to give value – Don't write boring or fluff headlines. Promise and deliver a value packed piece of content. Don't promise something you aren't going to deliver, but also don't be afraid to tout it.
Keep in mind that the purpose of any headline writing is to get the reader to the next place, whether that means opening an email, clicking a link or reading your content.