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Are You Employing Conversion Optimization?

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See How Conversion Optimization Can Positively Affect Your Sales While you may hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to achieve the most from what they are getting. Conversion optimization is simply the practice of fine tuning various …

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The Basics of SEO for E-commerce

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What to Consider When Doing SEO for E-commerce SEO for E-commerce is not all that much different than SEO for anything else, however it does have some unique aspects you’ll want to bear in mind. With quite a few new players in the E-commerce game lately, the importance of getting your site noticed and ranked ahead of the others is …

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The Latest in Social Media Updates for your Small Business

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What’s Useful in the Latest Social Media Updates Social media is nothing if not constantly changing, which on the surface can be quite discouraging. We may already feel as though it’s next to impossible to keep up, but I would argue that more often than not, these changes are improvements, and designed to make things easier and more effective, and …

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Check Out these 5 E-Commerce Software Solutions

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5 Great E-Commerce Software Choices for your Online Stores You’ve decided to take the plunge and set up your online store, but are stumped on how to obtain the best e-commerce solution for your particular business. Don’t despair, you’re hardly alone. A lot of aspiring merchants have to deal with this question at some point, and what we want to …

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Best Practices for Getting More Clickable Links

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So you’ve created great content, and now for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that’s a product, opt-in or other spot in your marketing funnel. The trick though is crafting clickable links people are compelled to click on. Easier said than done! Turns out there’s more to …

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How to Scale your Content with a 1-Person Team

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Learn How to Scale your Content Even if it’s Only You Doing It! One of the scarier scenarios a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business. It’s hard enough when you’ve got a team of writers and marketers devoted to crafting and publishing content …