4 Tips for Using Facebook for your Content Marketing Plan
It's simply not possible if you've been marketing for any amount of time that you haven't been advised that Facebook, and social media in general, is vital to your online success. I would say that's totally true, but with one major caveat: you must know how to use it, or you'll come away believing that it is a useless time-wasting exercise in futility.
Well, I'm here today to tell you that if you've embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.
Why Facebook Needs to be a Cog in your Content Marketing Machine!
There are a handful of reasons, and they're huge. The first is that they have proven themselves to stay on the forefront of all the latest developments regarding online marketing.
In video alone it's estimated they are now receiving a paltry 4 billion views a day, definitely giving YouTube a run for their money.
Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.
Four Easy Tips for Winning with Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is a terrific way to get your content shared. It's well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.
Keep things short – It's been proven that shorter posts get around 60% better engagement than longer ones, and this is primarily why you're posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.
Use Facebook paid ads – Facebook is getting to be the paid ads weapon of choice, primarily because of their terrific targeting capabilities. This is good, as you'll want to use them to promote, and try your best not to get overly promotional in your content, as Facebook has essentially declared war on brands promoting within posts, without paying for ads.
Promote blog posts on Facebook – One of the best tactics you can use is to announce new content, such as new blog posts via Facebook. This could easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.