How to Scale your Content with a 1-Person Team

How to Scale your Content with a 1-Person Team

Posted by Rudy Labordus in Lead Generation Leave a Comment

Learn How to Scale your Content Even if it's Only You Doing It!

One of the scarier scenarios a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.

It's hard enough when you've got a team of writers and marketers devoted to crafting and publishing content all over the many platforms that comprise the content marketing universe, but to be left to accomplish this by yourself is a truly overwhelming prospect.

Now that we've got the proper dread worked up, let me assure you there is a solution to scale your content without going insane. It's going to require a bit of organization and planning, but let's dive in and show you what you need to do.

5 Killer tips for scaling content without a staff!

Use a Content Marketing Calendar This tool can help you in many ways. By planning out at least 6 months ahead, it's easy to work with product launches, marketing events and more. This could be as basic as a spreadsheet, and there are numerous samples available to look at on the Web.

Curate content – Don't forget to take advantage of content curation, where you publish valuable pieces you discover on the Web to your audience as well, (attributing them!) while offering your own insights and takeaways as well. This is a great way to build your own authority in Google's eyes, and it takes a LOT less time to accomplish!

Outsource – You really don't have to do it all by yourself. You can outsource the production of content, especially if it's something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it may be well worth it.

Repurposing content – Your magnificent blog post might also make a fine video, slideshow, infographic or podcast. Don't limit yourself here, and you'll find loads of new readers, visitors and links coming your way!

Content promotion – Don't think that when it's published you're done. A large part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it's worth it you.

Tackling the task of scaling your content by yourself can indeed be intimidating, but also can be done with a little planning and strategy.


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