See How Conversion Optimization Can Positively Affect Your Sales
While you may hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it's a fair bet that they haven't used conversion optimization to achieve the most from what they are getting.
Conversion optimization is simply the practice of fine tuning various parts of your pages, offers and marketing for the best effect possible. This isn't a monstrously technical task, but more of an adjustment (hopefully) to pieces you already have in place.
Let's take a quick look at several ways to optimize for conversions, and see if they don't increase the bottom line a bit!
What to Consider When Doing Conversion Optimization
The right keywords – This is where everything starts. Designing the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the subject at hand, the better the likelihood that searchers will find you. Moreover, if you're trying to rank the page in Google, you'll be much better positioned.
Make sure you test – This is a must. Simply throwing up a page without testing the various elements of the page or offer is a sure recipe for leaving a pile of cash on the table. Test every element of the sales process, from emails to pages, headline, copy and color: it's all in play, and you'll be amazed at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.
Use videos – Lately, studies are showing that it's a lot more likely to get a conversion if the visitor has viewed a video. And it's only going to get more prevalent: by 2018 75 percent of all web traffic will be video oriented in some form or fashion. Get rolling with video now!
Be mobile ready – Since more than half of all Web search is now emanating from a mobile device of some sort, it's necessary to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.
Use social proof – Nobody wants to pull the trigger without at least feeling as though they've gotten some third party proof that this is a good idea. This is why 85 percent of people visit at least 1 one social network before pressing that buy button. Use social proof in your offers, and respond on social media immediately.
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