Not converting? See if you are making any of these call to action mistakes It would be a tragedy to spend weeks and months coming up with a terrific product or service and prep them for market, only to see them fail miserably as a result of an inept or ineffective call to action buttons on your sales page. Regardless …
Want Your Images and Videos to Rank in Universal Search?
Scoring Great Rankings for Your Images and Videos in Universal Search Lots of local marketers are a bit unclear about what exactly makes up Google’s Universal Search. We need to define this at the start, before we look at how you can make the most of it for your local business. Universal Search is the melding of Google’s vertical search …
Get Ready for a New Facebook Pages Update
What You Need to Know About the New Facebook Pages Update Just when you thought you can take it easy, new Facebook Pages update will need your attention if you are intent on getting the most out of your business pages. While the changes are meant to make the Facebook page appear more organized and enable people to access your information easier, there …
Email Newsletter Metrics You Need to be Keeping Abreast Of
Email Newsletter Metrics You Need to be Keeping Abreast Of If you’re running an email newsletter, then you clearly are serious about communicating with your customers and prospects. Nevertheless, you should constantly be checking that newsletter’s performance, or all of your efforts may not produce. Let’s examine some email newsletter metrics and how you should understand them. Newsletter metrics you …
7 Steps to Improve Local SEO
How to Improve Your Local SEO in 7 Easy Steps Improving the quality of your local SEO doesn’t have to be an insurmountable hurdle you’ll never overcome. In fact, a few simple tasks can be performed which will get you on the right track, or at least until the next Google algorithm change! Here is a list of 7 ways …
Written a great post? Automate your blog post promotion
How to automate most of your blog post promotion Isn’t it frustrating when you’ve built some great content, and yet no one is coming around to view it? Often times this is because we’ve conveniently left out the marketing piece of the puzzle when it comes to our content, and are somehow expecting the content gods to look favorably upon …
Using Infographics to attract leads for your Small Business
Using Infographics to attract leads for your Small Business One of the hottest innovations to hit the online marketing world is the use of infographics to aid in lead generation. Providing an engaging infographic that provides terrific value for an information-starved crowd is one of the best ways to bring in loads of visitors, backlinks and social sharing to your …
Why are visitors bailing on your site?
Why are visitors bailing on your site and what to do about it When majority of your visitors leave your site within 10-12 seconds, it’s imperative for us to ensure that we’re not doing anything that would encourage this kind of bad behavior. Many times it could be things beyond our control. Other times, there are definite no-no’s that cause …
7 Local SEO mistakes that are easy to make
How can we prevent our local search rankings drop out of sight We are busy with our local businesses, and it can be all too easy to make local SEO mistakes and have our local search rankings drop. Few small business owners can afford the luxury of having a full-time SEO expert, so we are left to carry on, hoping …
Sync up your email marketing with the rest of your plan
Why not get your email in sync with the rest of your marketing plan? There is a body of evidence out there to suggest that not only is email marketing not dying, but it is stronger than ever before in many ways. Especially now that as marketers we’ve got a greater number of marketing channels to plunder, there are possibilities …
