Sync up your email marketing with the rest of your plan

Sync up your email marketing with the rest of your plan

Posted by Rudy Labordus in Marketing Strategies

Why not get your email in sync with the rest of your marketing plan?

There is a body of evidence out there to suggest that not only is email marketing not dying, but it is stronger than ever before in many ways. Especially now that as marketers we've got a greater number of marketing channels to plunder, there are possibilities galore, if we can just learn the best way to exploit them. One particularly effective method is to integrate your email marketing with all other forms of marketing you are engaged in, thus generating a perfect storm of promotion that lifts you above the competition. Let's have a look at 3 email marketing tips to help accomplish this.

3 Easy ways to get your email integrated with your marketing

Include social sharing buttons – This one is super easy to accomplish and can help spread your best content via email far and wide. Don't just place the social sharing buttons in the emails, (most email providers make it easy to do this) but also encourage users to share it with their contacts. You'll be rewarded nicely with lots of contacts you hadn't counted on.

Promote your email list socially – Putting dedicated posts on your social media properties promoting your newsletter or list only makes perfect sense. Not only that, you are much more likely to have many times more people who can see these messages, and the ability to spread the word virally makes this a potentially explosive way to expand your reach quickly and widely. Simply inviting people socially, perhaps spicing it up with a giveaway bribe, will do the job.

Optimize for mobile screens – With mobile search now being responsible for a full 48 percent of all internet searches, you'd be foolish to not optimize your mobile site and opt-in pages and boxes for mobile. Remember there are a few technical aspects to this, such as making sure your buttons are large enough for a mobile screen, and that your message is short, appealing and to the point.

Integrated email marketing is absolutely a necessity for businesses to succeed in today’s world.