What can your small business do with social media? Many small businesses may very well be under the impression that they neither have the time nor the resources to spend much more than a cursory sum on social media. That would be a mistake. While it can definitely be bewildering trying to get a working plan going with social media, …
Find your customers where they live using mobile marketing
5 Strategies for ensuring that you are making the bests use of mobile marketing Considering all the hype surrounding the need for making mobile marketing a major part of your marketing mix, it’s often less than clear just how that should play out. There are many aspects to this sort of initiative, and it helps to have a firm grasp …
Energize Your Email Marketing
Use These Tactics to Make Your Email Opt-ins Skyrocket True since the beginning of email marketing time, maintaining and developing a customer and prospect list is the surest way to long term growth in your business, large or small. Knowing this, there are a number of things we can do to improve the likelihood of gathering opt-ins. Let’s take a …
Are You Working on Your Online Reputation Every Day?
6 Things You Can Do Every Day to Help Your Online Reputation It’s very difficult to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it’s all about having the latest news and reviews, it’s not …
Are You Using Google+ Effectively?
Using Your Google+ Page to Pump Up Your SEO Since Google+ is now seen as the Avis of the social media sites behind Facebook, with more than 540 million registered monthly users, and the +1 button getting pressed more than 5 billion times per day, maybe it’s time to see just how much this behemoth can do for your small …
Is Your Mobile Site Working as It Should?
Is Your Mobile Site Working as It Should? Today’s world is definitely more mobile than ever, and while it’s true that 67 percent of mobile users who land on a mobile optimized site are more likely to convert, it’s also true that nearly as many — 61 percent — of those who land on a site not optimized for mobile …
How to Cut Your Shopping Cart Abandonment Rates
How to Cut Your Shopping Cart Abandonment Rates What happens 67.89 percent of the time someone gets to your shopping cart? They leave without purchasing, that’s what! Yep. They simply exit before the virtual ink is even dry. So, why is this number so high? Reasons given for shopping cart abandonment In a study done by Statista, there are a …
What’s working for content marketing in 2014
Kick your content marketing up a notch in 2014 The landscape for effective content marketing plan has changed and for the better. Today it’s simply not enough to pump out meaningless content just for quantity: you have to pass a quality sniff test before you reap any of the many benefits! Now quality reigns, and using socially sharable content, and on …
Repurposing your Content for Links and Traffic
How to Turn One Piece of Content into Eight! Creating killer content isn’t easy. That’s why smart marketers work to make the most from what they’ve produced by repurposing their content, creating a life far beyond the original post or publication. This is much like what is known as content syndication, but the difference is that the mediums change. We’ve …
Are LinkedIn Showcase Pages Right for Your Business?
Why LinkedIn Showcase Pages Need to Be Part of Your Plan! Recently LinkedIn presented their latest innovation, which is LinkedIn Showcase Pages. Prior to running screaming into the night at the mere thought of yet another social media project you have to do, let’s examine what could be a really neat tool to add to your marketing arsenal. What are …
