5 Strategies for ensuring that you are making the bests use of mobile marketing
Considering all the hype surrounding the need for making mobile marketing a major part of your marketing mix, it's often less than clear just how that should play out. There are many aspects to this sort of initiative, and it helps to have a firm grasp on them before we embark.
So why not take a closer look at how the mobile consumer is behaving with their multitude of devices these days, and then consider how you can reasonably benefit from that.
A quick look at mobile marketing numbers
- More than 51 percent of all emails are now opened via a mobile device
- 74 percent of consumers use their mobile devices to research their shopping before they do it
- 82 percent of mobile shoppers complete their purchase inside your store, and 26 percent right from their phones!
- 55 percent of mobile shoppers want to purchase within the hour, and 83 percent within a day
Mobile consumers have sped up the buying cycle considerably. In addition, they are increasingly likely to complete the complete cycle right from their mobile device.
So what to do to reach the mobile marketing world
Your audience is now taking the shopping platform with them wherever they go. It's your job to make sure you are not only present, but able to service their needs just as well as if they were in your store. Here's a few ways to help with that. Make sure you are putting up a fully functional and optimized mobile site. If you've got a shopping app to sit right alongside it, that's a double win. You'll also want to be sure the site renders well on all devices and platforms.
Secondly, there are so many opportunities now within the mobile ad space. Make use of the large inventories of available ads as well as relatively low prices you'll find there. Also, be on the lookout for new ways to reach the mobile user. One recent one that is very promising is retargeting via Facebook ads.
Ensuring that your business is not just fully optimized for mobile but also up to date as to how to use these exciting new toys is your job. Considering this is where the money is, shouldn't you be there too?