Look at These 10 Reasons for Marketing on Pinterest Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the more popular sites on the Web, but would be a terrific place for small and large business alike to market. Let’s check out ten great reasons why you may want …
Mobile Ads — Are They for You?
How Mobile Ads Can Explode Your Small Business Mobile is the new frontier in advertising, having a monstrous 27.8 billion more search queries than desktop searches by 2015. Pew Research tells us that that 74% of smartphone owners use their phone to get real-time location-based information, such as directions, that is acted upon typically within an hour. These facts, along …
Best Practices for Local SEO in 2014
How to Use Local SEO to Rank Sites Using local SEO to rank your sites in 2014 is a bit more defined than it has been in the past. There are a number of best practices you can use that will certainly help you in the local search results, and with surprising speed. Let’s take a look at a few …
How to Rock Your Email Subject Lines!
How to Craft Winning Email Subject Lines I think we’re all now in agreement that not only is email marketing not dead in 2014, in many ways it’s a growing and vibrant channel for sales and lead generation. The latest email ROI figure is that for every $1 spent, over $43 is returned. Not bad! And what’s the best way …
How to optimise email for mobile?
Ensure your emails can be read on mobile devices! Now that some 51 percent of emails are opened on a mobile device, it’s high time to make certain that you optimise email on these devices. While the numbers from this last holiday season are just starting to trickle in, early evidence reveals that retailers benefited with 55 percent of sales originating …
Signs that your SEO is working
Tips for checking the effectiveness of your SEO It’s really easy to feel left out in the dark when it comes to knowing how effective your SEO campaign is. Although many believe SEO is akin to voodoo, there are several tips and tools you can utilize to see exactly how well you (or they!) are doing. 3 Tips for checking …
How to create an effective email marketing follow-up sequence
Creating an autoresponder email sequence that has a purpose The most effective way to win with email marketing is to have an automated email autoresponder series set to do its stuff immediately after someone opts in to your list. So how do you create one of these? It does demand a bit of work initially, but the time savings later …
Link Building Evolved – Best Practices for 2014
What’s Working Now for Link Building These days every other person you come across will tell you that doing website link building in order to enhance your search ranking is dead. While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still matter, as confirmed by the Google link spam monarch himself, Matt Cutts: …
Over-optimization – Something you need to be concerned about?
Are Your Pages Being Over-Optimized? One of the recent updates Google endowed us with over the last few years included what became known as the over-optimization penalty. This one is basically aimed at Webmasters who attempt to stuff their pages with keywords in the hopes of raising them in the search engine results. This played out with people being told …
How to measure social media effectiveness
Do you know if your social media marketing is working? Everyone recognizes that social media can be a total time suck if not managed properly, and the very last thing you need is yet another drain on your time and resources. So when it comes to identifying the effectiveness of your social media marketing how do you get a grip …
