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Now that Content is King, Let’s Expand the Kingdom!

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Content Syndication — Spread Your Words Quickly and Easily Now that we (properly) have a renewed emphasis on content marketing, we thought we would present a tactic that is somewhat little-used. Content syndication is a great way to get your best content spread around the Web with fairly little effort. The reasons you’ll want to dive headlong into content syndication are …

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How to Rock with Social Media Advertising

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Getting Started with Social Media Ads Love the concept of utilizing social media in order to reach a huge pool of people, but are unsure the steps to making this happen? While setting up a social media presence that is vibrant and well-known takes some time and effort, reaching a huge number of highly targeted people on social media can be …

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Marketing Orchestration – How You Can Benefit from It!

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How to use Marketing Orchestration to Link Your Campaigns So this could be a term you haven’t heard about yet, but you will soon. Marketing orchestration means ending standalone, “siloed” campaigns in favor of an approach which utilizes multiple channels in concert with one another, delivering an individualized customer experience. What this means is we can utilize all of these …

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How to Start Quick with Social Media in 2014

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Start Quick with Social Media in 2014 You can’t escape it: there’s that nagging truth haunting you as you go about marketing your small business on the internet. In short, it’s the fear that you just aren’t doing enough with social media. Who can blame you though? It changes just about daily, and without a plan or roadmap it’s super …

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5 Tips for Using Analytics in Your Small Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Make 2014 the Year You Get Analytics in Your Small Business Working for You Knowing the sources and origins of your site’s online business is a critical piece for competing in today’s competitive online landscape. Analytics programs can help immensely in showing us the roadmap customers and prospects took to find us, and the actions they made once there. Not …

How to Develop a Winning Video Marketing Strategy

Posted by Rudy Labordus in Video Marketing Leave a Comment

Develop an Effective Video Marketing Strategy You’ve always meant to get a video marketing strategy started, but for whatever reason it just hasn’t gotten off the ground. Let’s end any confusion and stalling resulting from lack of knowledge regarding what to do right here and now. Creating a great video marketing strategy isn’t something that just happens. It needs to …

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Why Email Marketing Has to be in Your Marketing Mix in 2014!

Posted by Rudy Labordus in Marketing Strategies 2 Comments

How to Make Email Marketing Profitable in 2014 Every once in awhile you’ll see some wizened expert come up with the pronouncement that “email marketing is dead.” And predictably, after every instance, email marketing is mysteriously soaring to never before reached heights. So what gives? The fact is, email is far from dead, and in fact is much more robust …