Tips for checking the effectiveness of your SEO
It's really easy to feel left out in the dark when it comes to knowing how effective your SEO campaign is. Although many believe SEO is akin to voodoo, there are several tips and tools you can utilize to see exactly how well you (or they!) are doing.
3 Tips for checking the progress of your SEO
Getting search engine visitors? — The whole point of SEO is to improve the chances of your site receiving a larger share of visitors from organic search.
Are your pages ranking? — If you can't find your pages on the first few pages of Google for the keywords you're going after, there is still work yet to do.
Is your site converting? — It does you no earthly good to have a ton of visitors and then have them exit without doing what you would like them to do, whether to purchase, join or whatever your goal is.
3 Awesome SEO Tools you can use!
You don't have to go this alone! There are lots of SEO tools in the marketplace, some free and others paid, that do an awesome job of reporting the exact state of your SEO. Listed below are three of our favorites.
Google Analytics — While there is an upgrade available, the free version is most likely all you'll ever need. Filled with a vast amount of data, straight from the horse's mouth, GA will show you in no uncertain terms which direction your SEO is headed.
Ahrefs — Has a number of useful tools you can use both paid and free. The free version should be enough to get you started on one site. Reports, backlinks, competition comparison and social mentions tracker are offered in the free version.
Moz Tools — A wonderful suite of fantastic tools, Moz has what you need to investigate and manage SEO campaigns. From basic search engines tools, to applications that delve into and actually help improve your social media performance, Moz has a lot to keep you busy, and a lot of it is free!