Are You Using Google+ Effectively?

Are You Using Google+ Effectively?

Posted by Rudy Labordus in Marketing Tools

Using Your Google+ Page to Pump Up Your SEO

Since Google+ is now seen as the Avis of the social media sites behind Facebook, with more than 540 million registered monthly users, and the +1 button getting pressed more than 5 billion times per day, maybe it's time to see just how much this behemoth can do for your small business.

Seeing as how Google is much more likely to rank its own properties well, (see YouTube) finding the time and care to optimize your Google+ pages can pay off handsomely in several ways. Let's check out just how you would go about that!

How to take advantage of your Google+ Page

Here are 5 ways you can help yourself with your Google+ page.

  • Make sure to complete your profile – An incomplete profile, particularly for a business, is a sign that you aren't perhaps as together as you'd want them to believe. By utilizing every part of the profile, this will ensure that you are more likely to rank well in search as well get direct traffic from Google+. This holds true for all social media profiles. Use this as an opportunity to make your business sparkle!
  • Take advantage of Google+ features – Connecting with people, creating circles, posting content and targeted messaging are all ways you can leverage the opportunities provided you on this growing and powerful social media platform.
  • Be sure to use the Google +1 button – Asking your readers to share via the +1 button, and making sure it is available and prominent are easy ways to get more visitors, as well as a wider reach than you are capable of contacting through your own contacts.
  • Don't neglect to optimize your Title and URLs – The old format Google+ used for your pages went something like this: https://plus.google.com/1234567892022332. Why not instead use a far more friendly format: Your Site Name – Google+. This helps in the search results along with making it much easier for people to respond to your page.
  • Use the links that are allowed! – There are link opportunities you can take advantage of inside your profile that are dofollow. These are links in your introduction and also links to other websites. You'll want to take advantage of these!

A well-done Google+ page can bring your site authority, along with surprisingly abundant direct traffic. If you haven't yet done this, it's high time to include Google+ in your marketing plan!