Learning How to Market Your Small Business Congratulations! You’ve made the decision to market your small business online, and now it’s time to get started with some marketing. We’re assuming that you have the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it …
How to craft your welcome emails
What elements do you need to have in a welcome email? We all get them, welcome emails. But are you up to speed on how best to construct your own for your subscribers? There are several best practices that not only will get you off on the right foot with your new subscribers, but will help them to understand and …
Words That Sell Determine How Often You Close Sales
Effective Phrases and Words that Sell to help You Close More Sales Words matter, and nowhere is that more evident than when it comes to the words you choose to close your sales with. Very often a single word or phrase can kill the deal, and you’re left holding the bag. (Literally!) Words that sell and build our sales messages …
Are You Making Some of These 5 Social Media Mistakes?
Are You Making Some of These 5 Social Media Mistakes? At this point everyone knows that social media isn’t an option, but a necessity, but on the other hand many aren’t sure how to go about it with any degree of effectiveness. All too often we blunder into it, and not just fail to generate any results we can point …
How to Increase Your Checkout Page Conversion
7 Ways to Increase Checkout Page Conversions You’ve done a great deal of work, and presumably spent a lot of money to get your prospective customer to your checkout page, and then, inexplicably, they depart without completing the transaction. Studies show that approximately 67 percent of shopping carts are abandoned. Sometimes the reasons are none of your doing: second thoughts, …
Want Better Email Marketing Results? Use These 10 Best Practices
Want Better Email Marketing Results? Use These 10 Best Practices Email marketing can be quite a tricky business, and what’s acceptable is subject to change as time passes, so it’s a good idea to revisit email marketing best practices on a regular basis. What works best is affected by other aspects and technology changes, so if we want to get …
How to Come Up with Social Media Posts that Get Clicks
3 Tips for Getting More Clicks from Your Social Media Social media is a fantastic thing, and even though it may be a struggle to work it into your day, it can reap rewards that just didn’t exist even a year or two ago. So after all your effort to ensure that you’re posting regularly to your special mix of …
What Services NOT to Buy For Your SEO
You Don’t Ever need to Buy These SEO Services Again If you’re simply trying to rank your site and you run into offers to help you do precisely that for a measly fee of $299 (or a lot more) it can be difficult to know what to do. I mean, not all of us are fully up to date on …
Tips for Better Headline Writing
Tips for Better Headline Writing It has probably come to your attention that headlines really do matter. We use them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most crucial part of your content, as it …
Why Your Content Marketing Has No Afterlife
Why Isn’t Your Content Marketing Going Viral? You work your tail off getting your content to a point where you feel as though the Pope himself is going to be in awe, but when you post it, it has all the impact of a bowl of wet noodles. Of course there are no guarantees that anything we write is going …
