It’s High Time to Throw Mobile Marketing into the Mix We’ve probably all heard the now-famous stat that over 75 percent of us admit to taking the smartphone to the bathroom with us. I suspect that is a low number. Mobile use has thoroughly wormed its way into the very fabric of our lives, to the point where our daily …
Need Your Local Pages to Show Up In Google?
See How to Positively Effect Local SEO You have a local business and you rely upon your local listings to bring you the business that keeps the doors open. Making your local pages to show up in Google is a major component in your business moving forward. While that’s natural, there’s usually an easy to ferret out reason for this decline, …
What do You Need to Rank Your Site in Google Organic Search Results?
What You Need to Do to Rank Your Site in Google Securing the top spot in the Google search results is a worthwhile goal, one that can certainly bring a load of traffic to your pages. It’s said the top spot can get as much as 44% of the search traffic for a specific keyword. Now obviously, we all know …
How to Optimize Social Media Posts That Get the Clicks
How to Get More Clicks from Your Social Media Posts There may be few things more frustrating than spending a great deal of time and energy on social media only to see those efforts to optimize social media posts bear no fruit when no one bothers to comment, engage share, or worst all, not click on your links. There are …
Why You Need to Look into Visual Marketing
Visual Marketing’s Time is Now! Visual marketing is coming to a screen near you. In fact, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than mere text. The social …
How Often Should You Email Your List?
How Often Should You Email Your List? So how often can you communicate with your email lists? That’s a common query for marketers starting with email marketing. On one hand you don’t want to irritate the very people you’re attempting to seduce, but at the same time you want to be able to deliver top-notch, relevant content to help keep …
Why Your Small Business Needs Mobile Marketing
Need Just a Bit More Convincing to Adopt Mobile Marketing? In case you weren’t acquainted with this damning statistic, it’s been shown that we check our mobile phones an average of 150 times a day. Sounds about right, wouldn’t you say? That ought to be great news for those of us who’ve embraced mobile marketing; and not so excellent news …
Using Color Psychology in Your Website and Marketing
How to Use the Psychology of Color in Your Website and Marketing Color has a tremendous effect on the behaviors of your webpage visitors, and we need to take a look at how we can better use this in our marketing. Rather than just think of it as some sort of NLP, or mumbo-jumbo, we should take a good look …
Five Ways to Make Content Marketing Work for Your Small Business
How to Make Content Marketing Work in Your Small Business Content marketing is all the rage nowadays, and for good reason. Done correctly, it can deliver large amounts of links, traffic and the resulting authority and rankings that go together with those. Nevertheless many small businesses find themselves in the unenviable position of having a wealth of great ways to …
Why Mobile Marketing is More Important Than Ever to Local Search
See Why Mobile Marketing Matters Even more Now to Local Search Almost everyone knows that having a mobile marketing strategy is no longer optional, but somehow the concept is slower being adopted among local businesses. More than ever before, local business owners need to realize the incredible opportunity that being active in mobile marketing offers them, and how best to …
