See What You Don’t Know About Social Media Keeping on top of all that is evolving on a really daily basis is a full-time activity by any measure. In addition, a lot of us have just now accepted the fact that we indeed have to be not merely involved with social media, but actively marketing on it. So how in …
What’s NOT working now with SEO
It’s not working anymore: SEO tactics that have outlived their time Sometimes things quit working. It happened with my phone last week… but I digress. SEO is a moving target, just as much an art as it is a science. Many of the SEO tactics we’ve used over the years have gone by the wayside, as Google refines their algorithms. …
Essential Article Writing Techniques
Using proven article writing techniques (as outlined below) are critical if you ever want your articles to be ranked by Google. This post is written primarily for those of my team who offer article writing services and assist me with good quality article writing. For anyone else finding this article I hope you also get some value from it too. …
Are you making any of these 5 call to action mistakes?
Not converting? See if you are making any of these call to action mistakes It would be a tragedy to spend weeks and months coming up with a terrific product or service and prep them for market, only to see them fail miserably as a result of an inept or ineffective call to action buttons on your sales page. Regardless …
Email Newsletter Metrics You Need to be Keeping Abreast Of
Email Newsletter Metrics You Need to be Keeping Abreast Of If you’re running an email newsletter, then you clearly are serious about communicating with your customers and prospects. Nevertheless, you should constantly be checking that newsletter’s performance, or all of your efforts may not produce. Let’s examine some email newsletter metrics and how you should understand them. Newsletter metrics you …
Sync up your email marketing with the rest of your plan
Why not get your email in sync with the rest of your marketing plan? There is a body of evidence out there to suggest that not only is email marketing not dying, but it is stronger than ever before in many ways. Especially now that as marketers we’ve got a greater number of marketing channels to plunder, there are possibilities …
Using social media for small business
What can your small business do with social media? Many small businesses may very well be under the impression that they neither have the time nor the resources to spend much more than a cursory sum on social media. That would be a mistake. While it can definitely be bewildering trying to get a working plan going with social media, …
Find your customers where they live using mobile marketing
5 Strategies for ensuring that you are making the bests use of mobile marketing Considering all the hype surrounding the need for making mobile marketing a major part of your marketing mix, it’s often less than clear just how that should play out. There are many aspects to this sort of initiative, and it helps to have a firm grasp …
Energize Your Email Marketing
Use These Tactics to Make Your Email Opt-ins Skyrocket True since the beginning of email marketing time, maintaining and developing a customer and prospect list is the surest way to long term growth in your business, large or small. Knowing this, there are a number of things we can do to improve the likelihood of gathering opt-ins. Let’s take a …
Are You Working on Your Online Reputation Every Day?
6 Things You Can Do Every Day to Help Your Online Reputation It’s very difficult to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it’s all about having the latest news and reviews, it’s not …
