Kick your content marketing up a notch in 2014 The landscape for effective content marketing plan has changed and for the better. Today it’s simply not enough to pump out meaningless content just for quantity: you have to pass a quality sniff test before you reap any of the many benefits! Now quality reigns, and using socially sharable content, and on …
10 Great Reasons to Consider Marketing on Pinterest
Look at These 10 Reasons for Marketing on Pinterest Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the more popular sites on the Web, but would be a terrific place for small and large business alike to market. Let’s check out ten great reasons why you may want …
Mobile Ads — Are They for You?
How Mobile Ads Can Explode Your Small Business Mobile is the new frontier in advertising, having a monstrous 27.8 billion more search queries than desktop searches by 2015. Pew Research tells us that that 74% of smartphone owners use their phone to get real-time location-based information, such as directions, that is acted upon typically within an hour. These facts, along …
Best Practices for Local SEO in 2014
How to Use Local SEO to Rank Sites Using local SEO to rank your sites in 2014 is a bit more defined than it has been in the past. There are a number of best practices you can use that will certainly help you in the local search results, and with surprising speed. Let’s take a look at a few …
How to optimise email for mobile?
Ensure your emails can be read on mobile devices! Now that some 51 percent of emails are opened on a mobile device, it’s high time to make certain that you optimise email on these devices. While the numbers from this last holiday season are just starting to trickle in, early evidence reveals that retailers benefited with 55 percent of sales originating …
How to create an effective email marketing follow-up sequence
Creating an autoresponder email sequence that has a purpose The most effective way to win with email marketing is to have an automated email autoresponder series set to do its stuff immediately after someone opts in to your list. So how do you create one of these? It does demand a bit of work initially, but the time savings later …
Over-optimization – Something you need to be concerned about?
Are Your Pages Being Over-Optimized? One of the recent updates Google endowed us with over the last few years included what became known as the over-optimization penalty. This one is basically aimed at Webmasters who attempt to stuff their pages with keywords in the hopes of raising them in the search engine results. This played out with people being told …
How to measure social media effectiveness
Do you know if your social media marketing is working? Everyone recognizes that social media can be a total time suck if not managed properly, and the very last thing you need is yet another drain on your time and resources. So when it comes to identifying the effectiveness of your social media marketing how do you get a grip …
Now that Content is King, Let’s Expand the Kingdom!
Content Syndication — Spread Your Words Quickly and Easily Now that we (properly) have a renewed emphasis on content marketing, we thought we would present a tactic that is somewhat little-used. Content syndication is a great way to get your best content spread around the Web with fairly little effort. The reasons you’ll want to dive headlong into content syndication are …
How to Use Social Media to Ramp Up your Email Marketing
Easy Ways to Use Social Media to Improve Your Email Marketing Social media is a wonderful way to reach lots of people with your messages that you may not have established a relationship with. One way to to accomplish this in a lot less time than it might normally take is to incorporate your social media to improve your email …
