Why You Need to Look into Visual Marketing

Why You Need to Look into Visual Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Visual Marketing's Time is Now!

Visual marketing is coming to a screen near you. In fact, it's already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than mere text. The social world we live in fosters near-instant sharing of our visual content which, as we know, can go wide in seconds.

The factors behind why this works so well are well-documented. It's well-known that the brain processes images 60,000 times faster than text, and we retain 80 percent of visual content versus 20 percent of textual. For marketers, the rubber really hits the road once you find out that visual content drives 84 percent more views and 94 percent more clicks than text.

What are some best practices for visual marketing?

Utilize the social media image giants – There are several social media networks that join the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All have visual capacity that boggles the mind.

Add visual content to blog posts and articles – There is really no rational reason not to include visual content in all textual pieces you create. There are lots of places to get free images, and you can easily create your own with tools like Canva and PicMonkey.

Optimize images and videos – Be sure you optimize visual content with accurate titles and keywords. This will not only help them rank better in the search results, but also allow people to locate them with a keyword search.

Use Slideshows and Infographics – Two very easy but extremely powerful ways to utilize visual content is through the use of slideshows and infographics. These both are search engine favorites, and get loads of direct traffic and shares also.

Now, just in case you need yet another piece of proof, chew on this for a minute: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?

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