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Instagram Marketing

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Sold Any Sheep Using Instagram Marketing Lately?

Who does Instagram Marketing? We've all witnessed as Instagram has become the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that's not likely to slow anytime soon. What's been intriguing to notice however is how innovative marketers are starting to use the platform in many ways you might not have thought possible.

The Award for Ingenuity goes to Kuwait!

According to Kottke.org, Kuwaitis have taken to working with Instagram as a visually oriented mobile store, selling just about anything they want. A few of the offerings you can find are Manga, clothing and accessories, makeup services, and surprisingly, sheep! While selling sheep on Instagram might not be your thing, you can appreciate the ingenuity of these people adapting Instagram for their own marketing purposes in uniquely innovative way. They've got products they want to sell, they take a picture, upload it into their Instagram account, include a price and ask them to contact for more information or to purchase. Marketing at its simplest, on a world-wide scale!

What are the takeaways with Instagram Marketing for us?

The primary lesson to learn here is that there's always opportunity for those willing to think outside the box and explore the possibilities. You might not be inclined to sell directly off of Instagram, but some marketers are already using it to direct to CPA offers, send people to squeeze pages for list building plus more. With a base so large and growing every day, Instagram delivers a unique chance to connect with individuals who are interested, (at least in the images you uploaded) and it's your job to find a way to connect the dots in your marketing efforts. Let your imagination go wild!

There are a lot of ways to use this, and the thinking is that now is the best time to go for it, as with Facebook, change is a constant, and things won't always be so Wild West-like.  Good luck with your Instagram Marketing efforts!

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