The Realities of DIY vs. DFY in your Small Business When you’re just starting out with your small business, the temptation is omnipresent to undertake as much as you can yourself. This is not only from a cost standpoint, but also a sense that you can do this. While it’s smart to have a basic grasp on things, there are …
How to Build Your Brand Online
Want to Brand Online? See These Steps! If you own an offline business and want to take a version online, or just want to begin a business online, you must have an understanding of what it takes to build your brand online. In order to take your brand online you need to do some very basic steps to get going. …
Got a Negative Review? Here’s How to Turn That Into a Positive
See How to Make a Negative Review a Positive Now and then all businesses run up against the specter of a negative review or two. It’s only natural that not everyone will be happy 100 percent of the time. Of course that’s what we shoot for, but the fact is that at some point you’re going to have to deal …
5 Reasons People Decide to Buy Online
See these 5 Reasons Why People Buy Online If you sell anything online, it’s very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more. You might think that the reasons people buy online are the same; predominantly …
Exactly How are Small Businesses Using Social Media?
Check Out How Small Businesses are Utilizing Social Media Everyone understands now that social media, while once considered a massive time waster, has evolved into a powerful and quick solution for getting new leads and sales into your small business. What hasn’t yet become clear are the ways small businesses are using social media. Considering that there are many avenues …
How to Manage your Local Business Listings
How to Manage your Local Business Listings Managing your local business listings can be a pain if you don’t have a plan. There are many moving parts, and even a relatively small error can result in problems that can cost you in a rather expensive way. In some ways managing your local busines listings is more work than a site …
Get a Handle on Managing all Your Visual Content Assets
Get a Handle on Managing all Your Visual Content Assets If your business is like many others these days, chances are you are creating visual content at a mind-blowing rate. The question that will soon arise, if it hasn’t already, is how to manage these visual assets? Assets they are, good for use in the future and as part of …
How to Know What Google Uses to Determine your Web Page Ranking
Check Out How Google Uses Keywords to Determine Your Web Page Ranking There are a LOT of factors that go into determining where your Google ranking is, at last count over 200 and climbing. And mind you, this is only a guess, using the available empirical evidence SEO’s and webmasters have been able to divine from looking intently behind the …
How to Create a Content Marketing Plan that Rocks!
Creating a Content Marketing Plan is a Necessary First Step! The lifeblood of all businesses on the internet is content. It’s what your readers come to see and study, and without fresh, innovative compelling content, your business really has nothing to say. It doesn’t matter if you sell the greatest widget ever to come down the pike; if you can’t …
How to Make Your Site Google-Friendly
Do Better in Google by Giving It What It Wants! While a lot of people consider content marketing to be the darling of the search engines presently, there is another aspect to optimize your pages well, and that lies on the technical side of things. Google loves to reward pages that are technically well done with high rankings, as they …
