5 Reasons People Decide to Buy Online

5 Reasons People Decide to Buy Online

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

See these 5 Reasons Why People Buy Online

If you sell anything online, it's very important for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and much more.

You might think that the reasons people buy online are the same; predominantly price. But you would be wrong. The reality is price is far down the list. It's a given that the online prices are usually lower, given that there is no visible overhead. Nevertheless, there are some very specific and sometimes unexpected reasons people give for purchasing online.

Let's take a look at 5 of the top ones.

5 Top reasons why people buy online

They get a wider choice of goods – Shopping online offers a far greater choice when it comes to shopping. Most offline stores can't carry every color, size and large quantities of each. Not so with a warehouse!

Social proof: reviews from other shoppers – People do care about what others think, particularly when it comes to parting with their cash for a product or service. They don't want to be the first one to eat an oyster, as they say, and give sometimes unmerited trust to online reviews.

It's a major time saver – In a day and age when none of us have a spare moment to call our own, being able to shop from you're your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from needing to venture out in the our cars, burn gas, and drive all over town, the thought of doing it all form home and having it delivered to our door is appealing.

Can you say “Free shipping” – This is one of the top reasons people give for buying online, which on the surface makes little sense. I mean, if you went out and got it, there's be NO shipping! But still this ranks as a top reason for buying online.

Drop dead easy returns – In the unlikely event you don't love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!

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