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5 Common Social Media Mistakes and How to Avoid Them

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Social media marketing for your small business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and hard to get over. While some 74 percent of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media, in contrast to another 83 percent have abandoned …

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Why Should You Give SMS Marketing a Try?

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Why Should You Give SMS Marketing a Try? SMS marketing, which stands for simple message service, has shown to be a viable substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why SMS marketing deserves a serious …

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Daily Deal Sites Can Work!

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Don’t Believe Everything You Read – Daily Deal Sites CAN Work! You’d think from all the hate that’s been written about daily deal sites, and the way they are now all a thing of the past as an effective way to market your small business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into …

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Does marketing automation fit in your business?

Posted by Rudy Labordus in Marketing Tools Leave a Comment

When marketing your business online is truly looked at and laid bare, it’s tough to ignore the mountain of tasks that face both you and your staff every day. Feelings of being overloaded and the nagging suspicion that you’re forgetting something will almost always be present. Every one of us face this. Online marketing is monstrously complex beast, and to …

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SendReach Review

Posted by Rudy Labordus in Marketing Tools Leave a Comment

In a nutshell – SendReach is amazing.  Once in a great while, something truly revolutionary comes along that’s so overwhelmingly advanced, it honestly changes everything. This is one of those times, and it’s not hype, it’s HUGE. Virtually everybody who’s marketing online uses an email service provider that delivers both broadcast and autoresponder email messages, right? If you’ve ever lurked …

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An E-Newsletter – Your own inbox magazine!

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Many businesses are under the impression that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape. Even though the e-newsletter has existed quite a long time, it is still a very important tool that you would do well to employ. …

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Want to Learn the Secret to Successful Facebook Ads?

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Utilizing Facebook ads generally is one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for many other purposes for your website. A Facebook Ad campaign is a breeze to get going, has great demographic targeting tools, and can be up in minutes. One thing to understand is that the key to receiving …

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5 Potent Online Reputation Management Strategies You Can Count On

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product …