killer newsletter

5 Ways to Create a Killer e-Newsletter

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Think an e-newsletter is passe and uninteresting? You might want to take another look. Done right, an e-newsletter remains one of the best ways to engage followers directly, one to one. Additionally, an e-newsletter benefits greatly from its relationship with email, in that it is eminently trackable, conversational, and shareable via social media as well as video.

Now that we have that taken care of, let's examine these tips:

5 Ways to craft a great e-newsletter


  1. Choose your topic wisely – You need a clear understanding of exactly who your core audience is in a broad sense, and then get more specific from there, till you hit the specific niche you want to go after. Don't just select a wide, general path like “make money”. Be as specific and narrow as you can.
  2. Lead to a click – Make certain that you're providing a chance for your readers to click out to an offer, more info, related content or simply back to your site. Never let it sit at that. Your job is to continue the engagement.
  3. Create content people are itching to share – Readers are on the lookout for useful and cutting edge information. Be sure and offer news, marketing information, human interest, and appeal to your readers for engagement with the goal being to build relationship. Don't be shy about hawking your wares, but don't let it be your sole purpose of sending the e-newsletter. Promote sharing!
  4. Be there for your readers – Knowing where your audience's interests lie, and catering to those needs is just smart marketing. It can be the real difference in whether your e-newsletter flies or fails. Make sure you engage your readers routinely to discern what to write about, and any other concerns they may have. Then be sure to deliver!
  5. Make sure to share content across many channels – Share, publicize and otherwise market your content through as many channels as you can manage. This means Facebook, Twitter, LinkedIn, Google+, YouTube and various blogs. Watching the buzz on these channels is another way to keep up with the topics you ought to be writing about!

 Make your e-newsletter get noticed, and get shared around the Web.


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