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SMBs – Smitten with Content Marketing (for good reason..)

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Content Marketing – Where It’s at in 2013 The buzz for 2013 has centered on the need for content marketing to be a crucial aspect in your online marketing efforts moving forward. This might be a term you’ve heard yet not know precisely what it means. Content marketing is the practice of creating, collecting, and publishing fresh content for your …

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Homepage sins that are costing you sales

Posted by Rudy Labordus in Lead Generation Leave a Comment

Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true on the subject of your website. There are lots of things that can send visitors screaming into cyberspace to escape these homepage sins grievous issues. Let‘s find out if some of these homepage sins sound familiar to you. 15 homepage …

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Infographics

Posted by Rudy Labordus in Marketing Tools 1 Comment

How to get infographics created for your business So should you use infographics in your business? Infographics have become extremely popular, no doubt because all of us seem to need pictures to process anything these days instead of the written word. So Al Gore invented infographics (purely conjecture) to help us tell our stories. And help they do! According to …

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Customer Survey

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Don’t Be the Last to Know: The Case for Customer Surveys Learning what your clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it just make sense to locate any problem areas or holes in your customer service that you’re unaware of? The best way to obtain this type of info is to just …

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How to Connect With Buyers Using Google Local

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How to Use Google Local to Connect with Buyers Ever since Google merged with Google Places to be Google Local, there’s been uncertainty as to how to use this platform for business. It has now become much clearer. Companies are beginning to see the tremendous opportunity Google Local is offering, and they’re finding innovative ways to find buyers and prospects. …

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Online Reputation Management Strategies

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Online Reputation Management Strategies You Want to Start Using NOW You may think that online reputation management isn’t something you should concern yourself with. I would implore you to reconsider that thought! According to eMarketer 83% of consumers declare that online reviews sway their opinions about a particular company, and 8 of 10 of these people added that a negative …