Marketing Automation Software

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Is Marketing Automation Software Right for Your Business?

A common mistake many people make is thinking that marketing automation software is essentially a tool for email marketing. While it's factual that its origins are form there, the truth is what we're referring to is a totally different sort of creature.

Marketing automation software is defined by Wikipedia.  Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.

So how does this Marketing Automation Software benefit your small business?

Since some 93% of B2B buyers are using the search engines to begin their buying process, it was clear that to be successful businesses required an easier way to streamline the inbound marketing process, as well as make it simpler to manage, at the same time decreasing the time and resources needed for day-to-day marketing activities. Marketing automation software can make this happen, enabling you to manage every part of the lead generation pathway. Good software of this type will entice visitors to your site, and launch them down the path of the buying process with offers and follow-up emails. It can also segment your leads as to source, product interests and any specific parameters.

The way this works is the system relies on a complex series of rules to trigger action items; that can be either more content, a special offer, or follow-up email message. This offers the visitor exactly what they are searching for and frees up your staff for other tasks. One particularly important thing to note is that if you decide to opt for a marketing automation software, there will need to be a commitment keeping the content funnel filled, as this is what it operates on.

If managing all the tasks you need to do in your business is becoming a challenge, or if you are seeking to scale your business, then marketing automation software might be right for you. Look into it today!

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