Why You Desperately Need a Company Blog!
When your online reputation can take a debilitating hit within seconds, you must have a plan to make sure you not only can deal with it, but overcome any damage that's been done, deserved or not. This is the substance of online reputation management.
What can you do in order to actively safeguard your online reputation?
The first line of defense for your business is not found through aggressive social media management, though that helps. The most effective way to insulate your business from the unwanted effects of social media is by posting new and relevant content using a company blog. Content marketing is the number one priority for online marketers in 2013, and it can be of great value when utilized for online reputation management.
Why posting to your company blog makes the difference in your online reputation
Posting routinely to your company blog offers a great many benefits, from possessing a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we're discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results about your brand. Google will look upon your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will most likely end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a major flare-up that is getting LOTS of attention, in which case you'll be forced to take additional measures in addition to posting to your blog.
5 Blogging best practices to get started
- Post regularly! At the very least a couple of times a week. Before long you'll have a good deal of content.
- Use keywords you want to be found for, along with your brand name.
- Make your postings relevant, timely and shareable!
- Integrate with your social media outlets. Link to your videos, Facebook page, and others.
- Be personable, not corporate. Be someone they want to believe in!