Why Should You Know Your Social Media Demographic? Knowing your social media demographic or who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business …
Optimizing Your Facebook Page for Mobile Devices
Optimizing Your Facebook Page for Mobile Devices You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give optimizing your Facebook page some thought, since millions of people are interacting with Facebook …
How to Benefit From the Recent Google Updates!
So what does Google Updates mean for small business? While it’s always been shouted from the virtual rooftops that “Content is King“, a lot of us never really took Google Updates seriously. Until now that is. Since recent search engine algorithm updates in the last couple of years including Panda (and its subsequent offspring) Penguin as well as others, it’s …
5 Tips to Help with Your Small Business Mobile Marketing
5 Ways to Implement Mobile Marketing in Your Small Business The age of looking at mobile marketing as just a “fad” or the “next big thing” is over. It’s here, it’s big, and it’s just going to get bigger. A freshly released survey by the Web.com group discovered that some 69 percent of those surveyed declared that they believed that …
How to Use Google Analytics in Your Small Business
Use Google Analytics to Get Actionable Intel for Your Small Business Many of us understand that using Google Analytics to learn how our marketing efforts are doing can be a key to unleashing future success. However many people are overwhelmed by the sheer volume of the data facing them. You need to begin with answering the right questions: what are …
Search Engine Optimisation – Where does it fit within your business?
SEO describes the strategic approach used to boost your organic search ranking in Google. Sounds simple enough. But with the ever-changing e-commerce landscape, it’s becoming increasingly difficult to understand how SEO fits within your business. Is it about marketing? Social media? Content? PR? It’s vital to understand how SEO should be integrated in your business. Brennan Lukav from OnlySEO, explains …
Instagram Marketing
Sold Any Sheep Using Instagram Marketing Lately? Who does Instagram Marketing? We’ve all witnessed as Instagram has become the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that’s not likely to slow anytime soon. What’s been intriguing to notice however is how innovative marketers are starting to use the platform …
Great Ways To Use Humour In Advertising
Humour in Advertising The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do”. Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a …
How to Be Proactive with Bad Reviews Online
Bad Reviews – How to Deal with Them Quickly and Effectively Everyone has an opinion, and regrettably as a small business owner some of these opinions could cause your business a good deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Neglect to do so, and you might find people deserting you in …
Local Mobile
Local Mobile Feature – Foursquare Looks to Monetize with GEO-Targeted Ads Mashable reports that Foursquare is courting small business in a brand new way, letting large advertisers advertise themselves on a platform meant to let small businesses do exactly the same thing. These listings show each time a customer appears close to a business’ location. Small businesses were already able …
